Design

Role

Packaging design direction, gummy product presentation, and visual identity refinement for a USA-facing consumer brand.

Action

Developed the gummy packaging system across label hierarchy, flavor-forward color blocking, shelf-ready typography, and product visualization assets to give Teki Lushes a cleaner retail story and more premium visual coherence.

Result

Delivered a polished packaging family that improves shelf recognition, reinforces product credibility, and gives the brand a stronger international-facing presentation.